Modelled games market entry scenarios

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Brief:

Define optimum strategy & business model for media company to expand their global business into the video gaming market 

Project:

Multi-country strategic initiative that involved multiple phases & activities

  • Detailed assessment of current gaming market & value chain 
  • Identification of specific sectors/roles within which client could profitably operate 
  • Quantitative & qualitative assessment of all revenant scenario options 
  • Scoring, prioritisation & selections of options 
  • Detailed forecasts, workplans and stakeholder engagements for highest priority strategy 
  • Implementation of business “quick wins” to drive additional revenue  

Outcome:

  • Client global leadership empowered to make clear decision on recommended market entry with full understanding of business, financial & partnership impacts
  • Client sales & operations teams fully trained up on games business fundamentals and connected to relevant industry partners
  • Client marketing & media planning updated to include specific focus on relevant gamer audiences
I highly recommend reaching out to Player One to any company looking for support in finding their way in the gaming universe
Global Strategy Director Client

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Redefined studio vision & product strategy

Brief: Define new studio product strategy to accelerate growth and drive M&A opportunity  

Grew publisher market value by 40x

Brief: Provide strategic & operational guidance to grow client games publishing business post-IPO

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