In the games business it is sometimes all too easy to become inwardly focused…we are after all, an exciting, evolving industry with highs & lows aplenty…
To do that to the exclusion of all else however is foolhardy. There is a whole world of innovation out there, particularly the broader world of “tech”. Whether we take inspiration from new business models or utilise emerging technologies, there is value in looking further afield.
Equally….there are major misconceptions about gaming from the tech industry leaders I speak to.
A little knowledge can be a dangerous thing, and not getting the right advice can lead to spurious conclusions & expensive failures (Google Stadia anyone?)
Lets be clear.
GAMING IS NOT A SUBSET OF TECH!
It is a highly *creative* endeavour, with a clear focus on *fun* for the consumer.
This means both the makers & consumers of the product have a very different mindset those who’d build a more general tech-based business.
The issues are not insurmountable though…tech and gaming may not be siblings, but they are cousins.
With the right advice on market dynamics, opportunity identification and strategic execution, tech companies CAN win in the gaming world.
They just need the right guide.
Chris Bain
